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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io
💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights
💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture
💡 Fanfare is your unfair advantage in experiential commerce - turning hype into connection, anticipation into obsession, and casual customers into lifelong fans
💡 In this episode Jason & Michael discuss 'drop' based culture and commerce initiatives and how brands can leverage anticipation & FOMO to drive customer connection and engagement
Enjoy!
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