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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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đĄ Rob is the Head of Strategy and Insights at Cordial - https://cordial.com
đĄ Cordial technology automates billions of data-driven messagesâacross email, SMS, mobile app, social media, direct mail, and more
đĄ Cordial is an award-winning, rapidly scaling software company on a mission to help the worldâs largest brands drive scalable revenue growth and lasting customer connections
đĄ Cordial consolidate your data and unifies your customer profiles so you always send the right message, to the right audience, at the right time
đĄ In this episode Jason & Rob discuss how the best digital marketers have moved beyond behavior to intent as their focus - and why
Enjoy!
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