You're probably familiar with using an email marketing tool like Klaviyo to segment your audience and personalize the emails that are received by each of your customers. Well, the team over at Octane AI has launched a new tool called the Shop Quiz, which allows Shopify stores to get similar results by building an interactive quiz experience into their online store.

Imagine you could present your website visitors with a series of questions that help discern their needs, goals, or preferences, and then instantly present the best product recommendation for their specific situation. Not only that, but you can allow them to purchase that product right away, without having to redirect them to a product page.

In this episode, we talk to founder Ben Parr about their Shop Quiz solution and how ecommerce leaders should be thinking about data collection, data management, and personalization as additional fuel for their sales and marketing strategies.

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