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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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When you log into Google Analytics, how do you feel?
Many business owners would say things like anxious, nervous, confused, overwhelmed, or maybe even..."I almost never log in, because I have no idea how to use it."
That's unfortunate, because Google Analytics really is the best place to find the data you need to make informed decisions about your business and where it is heading. We reach out to Katie Encabo, a Project Coordinator here at The Good and our resident data wizard, to help us put together a digestible action plan for Ecommerce leaders.
In this episode, Katie helps you understand why ecommerce reporting is an important tool for analyzing website traffic and usability. Then, she shares the top five Google Analytics reports you should be monitoring and how they should inform your decision-making.
If you want even more information on this topic, click the link below to read our Insight article:
5 Essential Ecommerce Google Analytics Reports (For Great Insight)
44 episodes
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