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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In our experience, every ecommerce store attracts the same seven types of customers...
- Lookers – People who are "just browsing" and exploring interesting stores on the web.
- Bargain Hunters – People who are explicitly seeking out the best deal on an item they want.
- Buyers – People who already know what they need and want to check it off their list quickly.
- Researchers – People who have bought into a category/concept, but are researching the best options.
- New Customers – People who have visited once, didn't buy, and are back to learn more.
- Dissatisfied Customers – People who want to return something or had a bad purchasing experience.
- Loyal Customers – People who have bought from you before and come back regularly to buy again.
In this episode, Jon runs you through each of these common visitor types, what's important to them, and what steps you can take to convert more of them into happy customers.
If you want even more information on this topic, click the link below to read our Insight article:
https://thegood.com/insights/types-of-customers/
44 episodes
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