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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.
While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing more problems. It's not uncommon for brands to try the "do it yourself" approach for a month or two and then come back to us looking for help, because they aren't seeing results or they've unintentionally made things worse.
In this episode, we talk about the downside of DIY conversion optimization and suggest an alternative approach that can help protect both your budget and your long-term business performance.
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