The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore
- How to monitor conversion across multiple brand and geographic channels
- Whether you should have a centralized database for multiple brands
- How to avoid going too far with personalization
- Whether loyalty programs are a worthy investment
90 episodes