Artwork
iconShare
 
Manage episode 474763081 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, crafting seamless omnichannel experiences, and why today’s ecommerce strategy demands more brand storytelling than ever before.

What You’ll Learn:
  • How H&M blended digital storytelling with ecommerce conversion in their 2024 site relaunch
  • Why product detail pages (PDPs) are now the first brand touchpoint, and how to optimize them
  • The omnichannel mindset: How H&M integrates in-person events with shoppable online experiences
  • How to align loyalty programs and measurement to boost cross-channel engagement
  • Why customer journeys are unpredictable, and how H&M stays agile in response
  • How influencer marketing is being embedded directly into the ecommerce experience
  • The key metric Jen’s team uses to evaluate digital success in 2025

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
  continue reading

90 episodes