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Navigating Digital Transformation for Business Growth with Alexandria Sims, VP of Transformation at Sleep Country
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Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability amidst innovation, Alex discusses actionable strategies to help businesses navigate the complexities of transformation. Learn strategies for connecting digital transformation initiatives to achieve tangible business outcomes.
Episode Highlights:
- Defining success in transformation initiatives with measurable growth metrics.
- Aligning technology investments with business priorities to avoid chasing trends.
- Balancing stability and innovation to ensure a seamless customer experience.
- Fostering collaboration across teams to break silos and drive progress.
- Leveraging AI and other technologies to improve accessibility, security, and operational efficiency.
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