In today's episode of The Edge of Excellence podcast, co-host Sean Phelps is joined by R.T. Custer, founder and CEO of Vortic Watch Company, an American watch manufacturer.

During the conversation, R.T. shares insights on a journey that combines passion, creativity, and a relentless drive for success. From the beginnings of a dream to the challenges faced along the way, the discussion dives deep into the realities of entrepreneurship, highlighting the importance of surrounding oneself with great people and focusing on one’s strengths.

You'll discover a core lesson in leadership and building a business that goes beyond just selling a product. R.T. explains how cultivating a brand that resonates deeply with people can be as important as the product itself. The advice offered is aimed at aspiring entrepreneurs and those who are navigating the often-turbulent waters of business ownership, with a focus on the creative problem-solving involved in turning an idea into a reality.

Whether you're in engineering, business, or another sector, this episode provides timeless insights into how to thrive in your career and personal life.

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What You Will Learn In This Show:

• The importance of pivoting and facing hard things to achieve success.
• R.T.'s transition from corporate jobs at Procter and Gamble and Walmart to founding Vortic Watch Company.
• The necessity of systems and processes for organization and the role of the visionary in a company.
• The value of having a strong network of friends, advisors, and mentors to provide support and guidance.
• The secondary American dream of creating opportunities for others and the satisfaction of seeing employees succeed.
• And much more...

R.T.'s LinkedIn

Vortic Watch Company