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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Hey, hey! Welcome back to another episode of The Email Sound Booth with your internet BFF and queen of keeping it real, Liz Wilcox. 🚀
This week, Liz is coming at you—throat tickle and all—to demystify that daunting beast: writing a weekly newsletter. (Spoiler alert: you do NOT have to sound like a business robot or the next “sage-on-the-stage.” In fact, please don’t.)
In this episode, Liz shares:
- Why you don’t have to send a newsletter every week… but also why you might actually want to if you want those juicy email list results.
- The reason nobody expects you to be DJ Jazzy Jeff, Vera Bradley, or an all-knowing biz expert (lol, love that for us).
- Her “Guide on the Side” mindset—aka, blasting the myth that you have to be the End-All-Be-All Expert™️ just to send an email to your list.
- How to let go of newsletter perfectionism (forget the perfectly staged food pics and over-edited subject lines—just TALK to your people!).
- A super simple, zero-stress 20-Minute Newsletter Framework to help you keep it short, sweet, and so much less intimidating.
Liz keeps it totally real about what it’s like sending emails when you have a business (yes, you can talk about the time you stepped in dog poop or how you finally bought a new laptop—your subscribers are humans too!).
Whether you’re a food blogger, e-comm whiz, pet psychic, or dream realtor—take this as your weekly permission slip to just. hit. send.
Catch you next time! ✌️
P.S. Don’t forget to snag the framework and check out Liz’s membership if you’re ready to make your inbox (and your life) a whole lot easier.
Links:
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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