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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this high-energy, data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two simple but powerful experiments she's currently running with her own list. From one-word subject lines that break 60% open rates to sending more frequent emails that boost engagement, Liz walks through what's working, what's surprising, and how you can replicate her results to revive your own email strategy.
Episode HighlightsA quick shoutout to Email Sound Booth listener Justin, who landed two new clients — one web design project and one magic show booking — after sending Liz's Pickles template from the Email Marketing Membership.
Experiment #1: One-word subject lines.
Experiment #2: Sending more emails.
Key lesson: consistency and creativity can coexist. Emailing more doesn't annoy your audience — it keeps you top of mind.
Keep it simple: One-word subject lines can drive big engagement with minimal effort.
Stay curious: Intrigue builds opens without needing clickbait.
Email more often: Regular communication strengthens relationships and boosts results.
Routine builds loyalty: When subscribers hear from you often, you become part of their inbox rhythm.
Leverage templates: Having content ready makes increasing frequency easy and stress-free.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
170 episodes
