Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently.

In this episode, Lewis dives deep into the psychology behind why many employees hesitate to share content online. He identifies the three most common barriers: lack of perceived value, fear of missteps, and time constraints, and provides proven, practical solutions. Learn how clear communication, empowering social media policies, effective training, and smart use of employee advocacy tools can transform your workforce into confident, influential brand advocates.

For senior marketers, employer brand leads, and social media managers, this episode is essential listening. Discover how to build a culture of confidence and clarity around social media, driving higher engagement, stronger personal brands, and measurable success. Stop guessing why your team isn't posting and start implementing strategies that genuinely motivate and enable them.

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.

Download The Employee Advocacy Benchmark Report for more insights.

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