Ever wonder how early investors turned a hippy solar energy industry into a $100+ billion worldwide industry? On this week's episode we sit down with Gerard Reid, co-founder of Alexa Capital. Way back in 2005 he was researching PV technologies in Berlin - that’s when he realized that combining the right financing with rapid cost reductions in the solar industry could be the foundation for some terrific investments. And he was right. Fast forward to 2024 and we are seeing even greater worldwide potential for the combination of solar and storage. Now it is pretty obvious that solar and storage will deliver dirt cheap electricity. The challenge now is to seek out the opportunities that are not constrained by incumbent industries or hostile public policies. Please tune into this week's Energy Show at www. energyshow.biz to get Gerard’s insights into the actions that early solar and finance companies took to set them up for such a global success story.