Kris speaks with Jenn Egroff Delconte, an Event Producer and Marketing Strategist with Catalystica. In this episode she takes us through her marketing background and recalls how she discovered a passion for event production through that work. Delconte places a special focus on connecting people with a brand in a unique way and highlights many effective strategies for incorporating that mindset into event marketing. Kris asks her to hit some major points on how Catalystica approaches budgeting and organization for their events and Delconte also shares some tidbits of advice for first time event planners.

Listen to episode 20 here