Join Rob Rose as he shares recorded highlights from the Automotive Event hosted by Channel Performance in the UK entitled “Rev up your Revenues with Data Analytics”.

At the event held at the Silverstone International Grand Prix Circuit, special guest Verity Mercer, Head of Customer Experience and Quality at Renault Group held a Q&A session alongside Ipsos Channel Performance Head of Client Success in the UK, Kendra Jones.

As a result of the questions and the discussions that followed, insights were shared on a number of key topics, from how Renault Group use Mystery Shopping alongside other research initiatives to create a full picture of how dealerships operate, through to the bold and innovative steps they have taken to achieve buy-in and position their Mystery Shopping activity as a valuable insight and learning tool.

At a time in the industry where changes such as the growth in demand for electric vehicles are shifting the requirements customers have in a dealership environment, the conversation also highlights how key priorities have been developed and acted upon.