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Content provided by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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How to Change a B2B Organization to be Customer Centric

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Manage episode 374995896 series 2944968
Content provided by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode, we are joined by Kellie Glueck to hear how Kimberly-Clark Professional has adapted to customer and market changes to make CX a central aspect of its business-to-business model with customers.

  continue reading

98 episodes

Artwork
iconShare
 
Manage episode 374995896 series 2944968
Content provided by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Norton, Aransas Savas, and Joe Pine, Dave Norton, Aransas Savas, and Joe Pine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode, we are joined by Kellie Glueck to hear how Kimberly-Clark Professional has adapted to customer and market changes to make CX a central aspect of its business-to-business model with customers.

  continue reading

98 episodes

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