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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Your brand isn’t something you create — it’s something you uncover.
In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you.
After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding — an approach that starts with who you are at your core, not with trends, templates, or what everyone else is doing online.
Together, Marissa and Shaina explore:
Why your unique identity is your greatest differentiator in business.
The difference between “building a brand” and becoming one.
How to operate in your zone of genius (and stop trying to do it all yourself).
The reality of choosing your hard in entrepreneurship — and why the right kind of challenge still feels fulfilling.
Why visual branding is only one piece of the puzzle — and how your values, voice, and visuals must align for long-term growth.
How an identity-led foundation keeps your brand relevant, adaptable, and authentic through every pivot or rebrand.
Shaina shares her four-part Dawn Approach — a process that blends strategy, visuals, and meaning — and explains how identity-led branding naturally evolves as you do.
This conversation is for the business owner who’s tired of “pretty but empty” marketing and ready to root their work in something deeper: purpose, consistency, and truth.
Listen now to learn: → How to recognize your business’s core identity → Why authenticity is the strongest growth strategy → How your brand can evolve with you — without losing its soul
Resources Mentioned:
Free workbook: Discover Your Deepest Why
Connect with Shaina on Instagram → @dawnanddelight
Learn more at dawnanddelight.com
Connect with Marissa:
Follow The Experienced Entrepreneur for weekly, heartfelt conversations about business sustainability, brand clarity, and staying steady as you evolve.
138 episodes
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