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Episode Description

Tired of getting the runaround when you call customer service? You're not alone. In this episode, we break down exactly why customer service has become so frustrating and reveal proven strategies to get the real answers you need.


What You'll Learn

  • Why Customer Service Has Become So Difficult
    • The real cost of providing quality customer service (hint: it's expensive)
    • Why companies can't afford to have skilled experts answering phones all day
    • The economic reality behind poor customer service experiences
  • The 4 Common Customer Service Roadblocks You'll Encounter
    • Automated phone trees that lead nowhere
    • Low-level clerks who know nothing about your question
    • Sales staff who only want to push products
    • Voicemail systems where nobody calls you back
  • Strategy #1: Target the Sales Department
    • Why sales departments might be your best bet for getting real answers
    • How to identify which companies have overwhelmed vs. available sales teams
    • When sales staff actually welcome non-sales conversations
  • Strategy #2: Find Alternative Expert Sources
    • Trade organizations that have knowledgeable staff ready to help
    • Government agencies that regulate specific industries
    • How to identify which agencies oversee your industry of interest
  • Strategy #3: Go In-Person When It Matters
    • Why face-to-face visits eliminate phone runarounds
    • How to use local businesses as information sources
    • When the inconvenience is worth the guaranteed attention
  • Strategy #4: Consider Paid Consultation Services
    • Professional consultation platforms for one-on-one expert advice
    • When paying for answers makes financial sense
    • How to get undivided attention from industry experts

Key Takeaways

  • Companies face a choice: hire expensive experts or use cheaper alternatives that provide poor service
  • The person answering your call likely isn't qualified to answer complex questions
  • Sales departments may be more helpful than traditional customer service
  • Alternative sources (trade groups, government agencies) often have better expertise
  • Sometimes paying for expert consultation is the most efficient solution

Action Items

  • Before calling customer service, try reaching the sales department first
  • Research relevant trade organizations in your industry
  • Identify government agencies that regulate your area of interest
  • Consider whether the value of your question justifies paying for expert consultation
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2011 episodes