In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mastermind groups, and done-for-you services. Understanding that the more direct access clients have to you, the higher the value—and cost—of the offering, we'll discuss the profitability of services and the importance of building a supportive team. Additionally, we'll cover diverse sales methods, including the "jump up" approach, and emphasize the critical role of building and nurturing an email list to sustain and grow your business.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.