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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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A years-long drought, followed by an entire year's rainfall in a week.
With these conditions, succeeding as a farmer in North Texas takes more than just luck.
It takes a solid plan, an openness to new ideas, a reliable pool of data and an expert team.
John and Amilia Cato have all these and more. Managing more than 10,000 acres just south of the Red River, they have had to adapt to get ahead.
And by introducing no-till, soil testing and data analytics, they've transformed a generations-old operation into a modern example of using conservation practices to thrive in an uncertain climate.
That's why Nutrien Ag Solutions named them as part of its class of Sustainable Success Champions.
So in this episode, we join John and Amilia Cato in the field during their harvest to hear about how they're overcoming challenges, what's working, and how conservation practices are helping them improve their margins.
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