The girls welcome the talented entrepreneur, James harper who discusses his innovative business idea and how it has grown from strength to strength. James educates the girls on the sneaker industry and explains that luxury doesn’t necessarily mean quality. Is the price tag worth it?! Take a listen to find out which brands James would stay away from!

Let us know your thoughts by getting in touch via our Instagram & TikTok: @fashademix
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Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts