Kevin Wohlman is the founder and CEO of Southern Scholar, a menswear accessories brand reengineering dress socks for maximum comfort and durability. Dissatisfied with the sock options on the market, Kevin's expertise in fabric blends and customer-centric design has earned him a reputation for producing stylish and robust socks that stay up and resist wear and tear, making him the ideal guest to discuss elevating your sock game.

In this episode, you'll learn,

- The unique fabric blend that makes Southern Scholar socks soft, durable, and elastic

- How Southern Scholar successfully scaled its marketing efforts during the pandemic

- Practical tips for coordinating clothing patterns and colors for a cohesive business casual look

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Timestamps:

00:00 Introduction and Welcome
00:33 Meet Kevin Wollman of Southern Scholar
02:01 Impact of COVID-19 on Business
04:02 Marketing Strategies During the Pandemic
07:07 Creative Process and Advertising
09:43 The Science Behind Synthetic Socks
17:20 Customer Feedback and Product Durability
19:40 Challenges and Innovations in Sock Design
27:13 Quality Control and Customer Satisfaction
28:17 Durability and Customer Stories
29:30 Market Needs and Business Insights
31:42 Body Types and Sock Fit
33:27 Customer Reviews and Product Range
36:38 Fashion and Style Etiquette
41:59 Signature Style Card
52:42 Final Thoughts and Future Plans

VISIT SOUTHERN SCHOLAR:
🌐https://southernscholar.com/
📸https://www.instagram.com/thesouthernscholar/
CONNECT WITH REG
🌐www.nyfashiongeek.com
📸https://www.instagram.com/newyorkfashiongeek/?hl=en
💼 https://www.linkedin.com/in/reginald-ferguson?original_referer=https%3A%2F%2Fwww.youtube.com%2F
🎵 https://www.tiktok.com/@newyorkfashiongeek

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Full Show Notes, Timestamps, Transcript & Guest Links Here