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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, host Sam Donaghey and FSM COO Matt Dyar sit down with Rishi Rawat, CEO of Frictionless Commerce, to explore the psychology of the Almost Buyer—what keeps prospects on the edge of conversion and how to move them forward.
Rishi shares the three pillars of conversion success: demonstrate expertise, justify price, and explain Us vs. Them to clarify your value. You’ll also hear simple, high-impact tactics like objection-driven CTAs, long-form options for deeper readers, and how to communicate your point of view on any budget.
If you want to turn more Almost Buyers into customers, this episode shows you how.
Fast Slow Motion has a new book out that's all about how to build a business you love while enjoying your life. To get a FREE copy of "The Scalable Business Framework," learn more: https://loom.ly/iAfjzpw
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