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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We've introduced the idea of “niching” your audience - your clients - so that you can better communicate with them and serve them. But for some, just the thought of niching down to a “singular” ideal client is terrifying. Maybe you’re worried about limiting your prospects or potential. Or maybe you are afraid of saying “no” to someone who doesn’t match with the niche that you’ve chosen.
Or maybe you just want to help everyone. There are a whole host of reasons that may decide to make an appearance when you choose a niche - but not a single one is worth stopping your progress. And the best part? When you niche, if you find that it’s not working (or you’re not loving it), you can always pivot or shift to a different focus.
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