Nancy is a Gen Alpha beauty content creator from Sydney known for her viral videos, including one that hit 7 million views. She shares beauty tips, skincare advice, and makeup tutorials while managing brand collabs and PR deals.

Connect with Nancy!

https://www.instagram.com/dear.jiayii

CHAPTERS:

0:00 – Intro

0:45 – Meet Nancy

1:52 – Her content creation journey

2:59 – How a 7M-view video changed everything

4:33 – What keeps her motivated

5:22 – Types of beauty content she makes

5:42 – Andy asks for pimple tips

6:02 – Where she gets content ideas

6:29 – Reposting IG content to TikTok

7:09 – Filming routine & content planning

7:39 – Organizing video ideas

8:15 – Post-graduation plans

8:45 – How a drama inspired her to consider becoming a flight attendant

9:34 – Fave K-pop groups like BTS

10:18 – Why she’s no longer into NewJeans

10:59 – K-pop concerts she’s attended

11:56 – Andy’s DPR Ian story

13:09 – Her TikTok feed & fave creators

13:55 – Makeup artist rates

15:00 – Filming/editing workflow

15:56 – Using AI voiceovers

16:42 – Hobbies outside content creation

16:52 – Weird DMs from older guys

18:09 – Getting recognized in public

18:39 – Meeting Felix’s sister from Stray Kids

19:51 – Fave Sydney spots & karaoke hangouts

21:59 – Chinese language & family background

23:48 – Thoughts on Jennie & Lisa’s Coachella set

25:10 – Marrying rich or becoming a housewife?

25:39 – Flight attendant dreams at 20

26:28 – Religion in Chinese culture

27:03 – HSC & school subjects

27:47 – Creating content while in high school

28:36 – Other young creators in Sydney

29:56 – Networking with local creators

32:12 – High school friend group dynamics

32:54 – Strict parents & curfews

34:49 – Social media growth journey

36:01 – Getting free PR products

37:30 – $400 worth of free Temu stuff

39:05 – Upcoming brand deals

39:51 – Handling brand approvals

41:26 – How she reached out for PR deals

41:44 – Scoring an $800 paid PR gig

42:15 – Negotiating video rates

43:30 – Skin condition chat

43:58 – Lightning Ridge trip stories

44:48 – Differences between school and family friends

46:10 – Being the only Gen Alpha creator in Sydney

46:52 – Recent life lessons

47:35 – Study routine & habits

48:22 – Snapchat location sharing

49:44 – Gen Alpha mental health & socials

50:38 – Platforms Gen Alpha prefers

50:59 – 743-day Snapchat streak

51:57 – Messaging apps Gen Alpha uses

52:41 – Why they avoid Facebook

53:31 – YouTube content habits

55:20 – 6-month personal goals

55:53 – What content drives growth

56:36 – Viral video stats

57:27 – Fast vs slow viral growth on IG

57:58 – Most viral content = tips

58:37 – $800 post got 50k views

59:22 – Studying other creators’ strategies

1:00:25 – Nancy’s natural marketing skills

1:01:09 – Why she avoids using her own voice

1:02:05 – From hiding to showing her face

1:02:53 – Handling hate comments

1:03:59 – IG notification chaos

1:05:02 – Connect with Nancy

1:05:19 – Story behind her IG handle

1:07:05 – Easter Show expenses

1:07:47 – Casual job plans despite content creation

1:08:33 – Getting recognized by mutuals

1:10:05 – Clubbing content on socials

1:10:33 – Thoughts on smoking, vaping, drugs

1:12:59 – Dealing with shade from classmates

1:14:57 – How she prepped for this podcast

1:18:20 – Short attention span test

1:20:08 – Andy’s story about Felix’s sister

1:20:41 – Ice Bucket Challenge going viral again

1:22:22 – Andy’s celeb-connection story

1:24:04 – Outro