Alright, let's cut to the chase: are you building a business that's truly free or just another gilded cage? In this episode, Don Costa pulls no punches about the number one mistake he sees crushing even million-dollar businesses: the lack of a solid plan. Drawing from years of mentoring high-level entrepreneurs through his ICE Mastermind and Watch Me Scale Challenge, Don breaks down why just chasing revenue is a recipe for disaster. Forget the illusion of freedom—let's talk real profit, real control, and defining exactly what "enough" looks like for you. If you're ready to stop the cycle of barely scraping by and finally build a business that serves your life, not the other way around, then tune in now.