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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Your business runs on flowers — but it thrives on communication.
In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.
If you’ve ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one’s for you. I’m walking you through how to identify red flags, set boundaries, and make your communication work for you (not drain your energy).
🌸 You’ll learn:
- What an equal energy exchange looks like — and how to spot time-wasters early
- Why you shouldn’t meet too soon (and how Zoom saves hours)
- How to set pricing expectations upfront to avoid ghosting
- The importance of clear timelines and next steps
- How to confidently explain your process without sounding pushy
These five tweaks can completely change your booking rate — and your confidence.
🎧 Listen to The Floral CEO Podcast wherever you get your podcasts.
👉 Join the Floral CEO Mastermind for templates, systems, and support at http://floralceo.com/mastermind
311 episodes
