You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.

Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.

In this episode, you’ll learn:

• What the 10-minute marketing routine actually looks like
  How Jeni uses bath time to knock out meaningful IG tasks without it feeling heavy.
• The first place she taps every time she opens the app
  Why your heart/notifications tab is the most powerful starting point for building relationships.
• How she turns a simple “follow” into a networking opportunity
  The quick DM script she used with a Rochester planner and why that tiny touch matters.
• Why you must check your DM requests tab
  And how ignoring it means you’re probably missing tagged stories and photographer shout-outs.
• Her system for saving & using trending audio without wasting time
  How she builds a little “music toolbox” and turns it into easy 7–9 second reels.
• The “short reels clips” folder that makes content creation fast
  How batching small video clips lets her create a reel in about 3 minutes.
• What evergreen content is and why every florist needs it
  Examples of posts that can be reused anytime (like “How to inquire,” a la carte info, full-service weddings, etc.).
• How to turn Stories into a simple traffic funnel
  Using saved graphics + Notes app links to quickly get people from IG to your website or inquiry form.
• Why 10 focused minutes beats 60 distracted minutes
  How doing this routine 5x a week is basically almost an hour of intentional marketing without it feeling overwhelming.

Simple 10-Minute Routine (Recap)

In your 10 minutes, aim to:

1. Check notifications (heart tab)
   • Reply to comments
   • Follow back relevant accounts (especially planners & venues)
   • Send a quick thank-you DM when someone follows you
2. Check DMs + Requests
   • Accept tags from photographers & vendors
   • Share tagged Stories to your own Story
   • Reply to any genuine inquiries or connections
3. Save inspiration & audio
   • Scroll a few reels with intention
   • Save songs you like or that are trending for future use
4. Create or post a quick reel or Story
   • Use your short reels clips folder to drag in 1–3 clips
   • Pair with a saved audio, add simple text, and post or save as draft
5. Share one piece of evergreen content to Stories
   • Example: “Now booking 2026 weddings – inquire here”
   • Grab link from your Notes app and add the link sticker