As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks.

Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more relevant than ever - especially as AI reshapes commerce, and enterprise buyers push vendors to adapt faster.

🔍 Discussion Highlights:

• MACH at a Crossroads – Are vendors keeping pace with evolving buyer expectations?
• AI’s Expanding Role – How AI is simplifying commerce and integrating into MACH frameworks.
• Tech-Savvy Buyers – Digital-native enterprises are reshaping how tech is adopted and implemented.
• Platform Evolution – Can Shopify and other platforms meet enterprise needs while staying MACH-compliant?
• New Frontiers for MACH – How industries like healthcare and financial services are embracing composable tech.
• The Vendor Challenge – Why adaptability is key in a fast-changing landscape.

If you missed this episode the first time around - or want a refresher - now’s the perfect time to tune in.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/