In this episode of The Forge House, Jonathan Maynard tackles a pressing topic: using AI in business without sacrificing authenticity or connection. If you’re tired of the nonstop AI hype, you’ll appreciate this grounded, honest take on what artificial intelligence can and cannot do for small business owners.

Jonathan shares his personal boundaries around content creation, why he refuses to let ChatGPT write his posts or podcasts, and how AI-generated content often lacks the soul that sets great communication apart. Through the lens of a viral fake-booklist AI scandal and the evolving use of ChatGPT, this episode highlights where AI shines — and where it should never replace the human voice.

You’ll learn how Jonathan uses AI to generate content ideas, analyze business data, and train team members faster, while staying true to his mission of leading with authenticity. If you're a business owner wondering how to harness AI effectively, this episode is a must-listen.
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