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#382 - Hiten Samtani - Founder @ ten31 Media - CRE is the Ultimate Business Bloodsport

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Manage episode 475815440 series 2469364
Content provided by Chris Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Hiten Samtani is the founder and editorial director of ten31, a new media company focused on market-moving insider coverage of the most important and least understood industries. He is the author of The Promote, a newsletter that readers have likened to commercial real estate's answer to Matt Levine's "Money Stuff," and a publication that has built the most highly engaged audience in B2B media (open rate: 70%). Hiten founded ten31 after a decade at The Real Deal, where he ran the newsroom and shepherded coverage of the most important stories in real estate.

Chris and Hiten get into the early days of the brand, what inspired it, and why the real estate world needed a publication that’s bold, sharp, and unapologetically honest. They talk about the stories that hit hardest, what makes for a good scoop, and how Hiten has built trust with sources while keeping the content unfiltered and highly readable.

They also cover:

  • Why commercial real estate is full of big personalities and even bigger stakes
  • How operators and investors can actually get covered by the media
  • What it’s like growing a niche media company from scratch
  • Lessons from Hiten’s years at The Real Deal and why he walked away
  • Navigating the gray areas of journalism—anonymity, accuracy, and when to publish

Links:

Hiten on X

The Promote CRE newsletter

The Promote Podcast

A specialist playbook on how to get ink for your deal or company

Understanding the different modes of talking to the press

Key industry storylines for 2025

Support our Sponsors:

Vesto - https://www.vesto.com/fort

Better Pitch - https://betterpitch.com/

Topics:

(00:00:00) - Intro

(00:05:33) - Hiten’s journey into real estate journalism

(00:08:24) - Lesson from working at the Real Deal

(00:12:39) - Who is the audience?

(00:16:28) - Is your style of journalism unique to real estate?

(00:19:40) - What it took to launch ten31 Media

(00:27:55) - Where do you get inspiration, and how do you get access to the information you can get?

(00:35:32) - HFCs

(00:39:03) - How do you determine what is truth and what isn’t?

(00:48:42) - How can CRE companies get press?

(00:55:40) - On the record vs. off the record

(00:59:12) - CRE themes of 2024 and what to look for in 2025

(01:04:19) - Attending a Jewish circumcision ceremony in a NYC boardroom

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO

The FORT is produced by Johnny Podcasts

  continue reading

382 episodes

Artwork
iconShare
 
Manage episode 475815440 series 2469364
Content provided by Chris Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Hiten Samtani is the founder and editorial director of ten31, a new media company focused on market-moving insider coverage of the most important and least understood industries. He is the author of The Promote, a newsletter that readers have likened to commercial real estate's answer to Matt Levine's "Money Stuff," and a publication that has built the most highly engaged audience in B2B media (open rate: 70%). Hiten founded ten31 after a decade at The Real Deal, where he ran the newsroom and shepherded coverage of the most important stories in real estate.

Chris and Hiten get into the early days of the brand, what inspired it, and why the real estate world needed a publication that’s bold, sharp, and unapologetically honest. They talk about the stories that hit hardest, what makes for a good scoop, and how Hiten has built trust with sources while keeping the content unfiltered and highly readable.

They also cover:

  • Why commercial real estate is full of big personalities and even bigger stakes
  • How operators and investors can actually get covered by the media
  • What it’s like growing a niche media company from scratch
  • Lessons from Hiten’s years at The Real Deal and why he walked away
  • Navigating the gray areas of journalism—anonymity, accuracy, and when to publish

Links:

Hiten on X

The Promote CRE newsletter

The Promote Podcast

A specialist playbook on how to get ink for your deal or company

Understanding the different modes of talking to the press

Key industry storylines for 2025

Support our Sponsors:

Vesto - https://www.vesto.com/fort

Better Pitch - https://betterpitch.com/

Topics:

(00:00:00) - Intro

(00:05:33) - Hiten’s journey into real estate journalism

(00:08:24) - Lesson from working at the Real Deal

(00:12:39) - Who is the audience?

(00:16:28) - Is your style of journalism unique to real estate?

(00:19:40) - What it took to launch ten31 Media

(00:27:55) - Where do you get inspiration, and how do you get access to the information you can get?

(00:35:32) - HFCs

(00:39:03) - How do you determine what is truth and what isn’t?

(00:48:42) - How can CRE companies get press?

(00:55:40) - On the record vs. off the record

(00:59:12) - CRE themes of 2024 and what to look for in 2025

(01:04:19) - Attending a Jewish circumcision ceremony in a NYC boardroom

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO

The FORT is produced by Johnny Podcasts

  continue reading

382 episodes

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