))
Episode 02: The Blurred Lines of B2B2C eCommerce
Manage episode 303862089 series 2981846
Content provided by SmartOSC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartOSC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of Commerce Talk with SmartOSC is all about blurred lines, not the controversial Pharrell Williams song, but blurred lines in eCommerce.
Host Adrian Adrian Wakeham spoke to Eddie Teng, Head of Marketing and Digital Business Manager at ASUS Singapore, to dive deep into how the lines between B2B and B2C eCommerce have blurred. Eddie recently spearheaded ASUS Singapore’s transformation to a B2B2C model (with a little help from SmartOSC), so who better to break down the changing demands of buyers?
44 episodes
Share
