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Jason Fried: AI, Hiring, FOMO, Taste, Prioritizing, Writing & Growth

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Manage episode 488309594 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jason Fried is the co-founder of ⁨37signals the company behind Basecamp and HEY, and a pioneer of calm company building.

In this episode, Jason explains why he doesn’t chase trends like AI, how 2-person teams launch new products inside 37signals, and what it really means to build with taste, not speed.

Topics we cover in this episode:

- Why Basecamp hasn’t added AI, and why that’s not a problem

- How Jason avoids FOMO, even as trends explode

- Why 37signals builds multiple products with just 60 people

- What “product taste” really means—and how to hire for it

- The future of craftsmanship in a world of AI

- Jason’s unstructured workdays and creative flow

- How he’d build if he started from scratch in 2025

- Why content ≠ content, and how writing built 37signals’ brand

- When to ship vs. when to keep building

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Jason:

- LinkedIn: https://www.linkedin.com/in/jason-fried/

- Basecamp: https://basecamp.com/

- Hey: https://www.hey.com/

- Books: https://basecamp.com/books

- REWORK Podcast: https://youtube.com/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ&si=7tq91JJ-GS4pgY1v

Connect with me:

- LinkedIn: https://www.linkedin.com/in/finnthormeier/

- Website: https://www.project33.io/

- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Why Basecamp hasn’t added AI, and how Jason thinks about it

03:20 Avoiding FOMO and chasing trends

05:50 What Jason would do if he had to start from scratch

08:00 Making multiple products with just 60 people

10:18 How 2-person teams launch new tools at 37signals

12:00 The story of a product they killed—and why

14:30 Does SaaS still have room for new ideas?

16:15 The real opportunity: simpler software

18:30 Why trades might be the most future-proof jobs

20:05 The future of craftsmanship in an AI world

22:10 Jason’s spontaneous workdays and unstructured flow

24:45 What makes a good day at work

26:15 When to ship vs. when to keep building

30:00 How to make decisions without chasing competitors

33:00 Why Jason hates the term “content”

34:45 Writing, trust, and brand building the 37signals way

37:00 Redesigning products without alienating your users

39:30 Jason’s philosophy on culture: it emerges, not planned

43:00 Taste, talent, and how 37signals hires designers

49:00 What taste really means—and how to spot it

51:30 Jason’s favorite products: from V-Drums to a 1978 Porsche

54:00 Why legacy doesn’t matter (and ego does)

56:30 What Jason would prioritize if building a village

63:00 New book teaser: Make It Up As You Go

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 488309594 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jason Fried is the co-founder of ⁨37signals the company behind Basecamp and HEY, and a pioneer of calm company building.

In this episode, Jason explains why he doesn’t chase trends like AI, how 2-person teams launch new products inside 37signals, and what it really means to build with taste, not speed.

Topics we cover in this episode:

- Why Basecamp hasn’t added AI, and why that’s not a problem

- How Jason avoids FOMO, even as trends explode

- Why 37signals builds multiple products with just 60 people

- What “product taste” really means—and how to hire for it

- The future of craftsmanship in a world of AI

- Jason’s unstructured workdays and creative flow

- How he’d build if he started from scratch in 2025

- Why content ≠ content, and how writing built 37signals’ brand

- When to ship vs. when to keep building

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Jason:

- LinkedIn: https://www.linkedin.com/in/jason-fried/

- Basecamp: https://basecamp.com/

- Hey: https://www.hey.com/

- Books: https://basecamp.com/books

- REWORK Podcast: https://youtube.com/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ&si=7tq91JJ-GS4pgY1v

Connect with me:

- LinkedIn: https://www.linkedin.com/in/finnthormeier/

- Website: https://www.project33.io/

- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Chapters

00:00 Why Basecamp hasn’t added AI, and how Jason thinks about it

03:20 Avoiding FOMO and chasing trends

05:50 What Jason would do if he had to start from scratch

08:00 Making multiple products with just 60 people

10:18 How 2-person teams launch new tools at 37signals

12:00 The story of a product they killed—and why

14:30 Does SaaS still have room for new ideas?

16:15 The real opportunity: simpler software

18:30 Why trades might be the most future-proof jobs

20:05 The future of craftsmanship in an AI world

22:10 Jason’s spontaneous workdays and unstructured flow

24:45 What makes a good day at work

26:15 When to ship vs. when to keep building

30:00 How to make decisions without chasing competitors

33:00 Why Jason hates the term “content”

34:45 Writing, trust, and brand building the 37signals way

37:00 Redesigning products without alienating your users

39:30 Jason’s philosophy on culture: it emerges, not planned

43:00 Taste, talent, and how 37signals hires designers

49:00 What taste really means—and how to spot it

51:30 Jason’s favorite products: from V-Drums to a 1978 Porsche

54:00 Why legacy doesn’t matter (and ego does)

56:30 What Jason would prioritize if building a village

63:00 New book teaser: Make It Up As You Go

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

  continue reading

112 episodes

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