In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand.

She reveals:

• Why she focused on the overlooked 35+ market and won their loyalty

• How she started with just £150,000 and her own wardrobe to fund the dream

• The retention-first strategy behind Trinny London’s explosive growth

• How the Trinny Tribe community drives word of mouth and deep trust

• Her honest take on raising capital vs. bootstrapping—and how to protect your vision

• The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion

If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways.

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