In this episode of the Franchise Coach Podcast, Aicha Bascaro, CEO of the American Franchise Academy, shares her remarkable journey from failed boutique owner to international Domino’s executive and franchising educator. She opens up about turning early setbacks into a thriving career, the critical skills every franchisee needs, and how she’s helping operators build profitable multi-unit businesses through no-fluff, real-world training.

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Aicha Bascaro is the founder and CEO of the American Franchise Academy, where she helps franchisees scale from single-unit owners to multi-unit leaders. With over 25 years of executive experience at brands like Domino’s, Popeyes, and Olive Garden, Aicha brings a deep, tactical understanding of franchise operations. A best-selling author and passionate educator, she’s on a mission to equip franchisees with the tools, systems, and mindset needed for long-term success.

Learn more about The American Franchise Academy: https://www.americanfranchiseacademy.com/

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ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's mission is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.
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