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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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How Two First-Time Franchisees Built a Thriving Roofing Business — With Zero Construction Experience
Manage episode 513692469 series 2893776
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How Two First-Time Franchisees Built a Thriving Roofing Business — Without Construction Backgrounds
In this episode, the team sits down with Kevin and Kathy, first-time franchise owners of Action Exteriors, to unpack how two non-constructors turned a leap of faith into a fast-growing exterior restoration business.
They share how they mastered insurance claims, learned the trades on the fly, built a team-first culture, and turned single-scope roof jobs into multi-trade projects that scale. Expect a real conversation about cash flow, subs, support, and the realities of ownership—not a highlight reel.
You’ll learn:
• Why Kevin and Kathy chose Action Exteriors based on culture and coaching, not hype
• How they turned insurance roofs into profitable multi-trade projects
• The keys to hiring slow, firing fast, and protecting culture early
• How to manage 30–90 day insurance receivables without running dry
• The right way to use subcontractor networks for scale and quality
• What “selling outcomes over items” really looks like in home services
• How they planned funding with ROBS and HELOC backup
• The path from residential to commercial roofing (and licensing in Oklahoma)
• Why local relationship marketing beats vanity social posting
• How they’re already thinking about their exit strategy and unit acquisitions
This episode is packed with real franchise ownership lessons—from managing cash and crews to building a scalable, sellable business with no prior construction experience.
👉 Interested in exploring franchise ownership yourself?
Visit thefranchiseinsiders.com
, head to our Team page, and read our consultants’ stories.
Find the franchise owner whose journey resonates with you—and start your own.
Text: 305-710-0050
Chapters
1. How Two First-Time Franchisees Built a Thriving Roofing Business — With Zero Construction Experience (00:00:00)
2. Meet Kevin and Kathy, New Owners (00:00:43)
3. The Cody Sanchez Spotlight (00:01:10)
4. Why Action Exteriors, Not Just Roofing (00:02:23)
5. Turning One Job Into Many via Insurance (00:02:43)
6. No Trades Background, Steep Learning Curve (00:03:39)
7. Custom Projects And Creative Solutions (00:04:30)
8. Hiring Philosophy And Team Culture (00:06:44)
9. Building The Team: Sales, Subs, Suppliers (00:09:26)
10. Cash Flow, Receivables, And Supplements (00:11:26)
11. Balancing Fear, Growth, And Family (00:13:47)
12. Commercial License As Next Growth Step (00:15:01)
13. Revenue Reality And Insurance Education (00:17:09)
14. Using Subs Well And Paying Fairly (00:19:23)
15. Mindset Shift: Franchise Playbook vs. Execution (00:22:27)
16. Funding The Business: ROBS And HELOC (00:23:56)
17. Social Media: Brand vs. Local Relationships (00:27:10)
18. Wearing All The Hats And Ramp-Up Pain (00:30:42)
19. Purpose, Flexibility, And Team Wins (00:36:11)
20. Choosing Resi Brands And Being First (00:41:45)
21. Final Reflections And Community Support (00:46:05)
22. How To Connect With The Team (00:49:51)
37 episodes
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