Is Your Small Business Extractive?
Manage episode 475080762 series 3645518
It's all take, take, take!
This week is all about how extraction – a pattern of one-sided taking from others – can show up in our small businesses.
I cover how it's hardwired into big businesses, and how things can get confusing for small business owners.
Traps of being exploited, or of exploiting others through icky marketing and pricing strategies, can leave small business owners feeling overwhelmed.
If you want to learn more, sign up for Bear Hebert's inspirational Marketing for Weirdos course, which discusses extraction in more detail.
In the episode, I mention hybrid publishing. If you don't know what that is, check out Jane Friedman's blog post.
And finally, here are my thoughts on Save the Cat!
🥰 Check out my newsletter for stories, opinions, and tips on how to survive publishing without exploiting yourself or others: https://thenarrativecraft.kit.com/e8debf1dd5
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🥰 And my website: https://www.thenarrativecraft.com/
💎Need a human-edited transcript? Here you go:
https://thefreelancer.buzzsprout.com/
Chapters
1. Introducing Extraction! (00:00:00)
2. Extraction in Big and Small Businesses (00:02:31)
3. Why Small Business Owners Can End Up Confused or Exploited (00:04:46)
4. Recognizing Extractive Practices in Your Business (00:10:03)
5. What Kinds of Marketing Are Icky and Why? (00:14:48)
6. So What’s the Solution? (00:19:08)
5 episodes