In this episode of "The Free Lawyer," host Gary interviews Kurt London, managing partner of London Parker Injury Law. Kurt shares his unique journey into personal injury law, including his transformative experiences in Russia and Kazakhstan, and a motorcycle accident that deepened his empathy for clients. He discusses the rapid growth of his firm, emphasizing the importance of personal branding, client empathy, and work-life balance. Kurt also highlights strategies for managing a law practice across multiple states and the significance of creating a supportive work environment. His story serves as an inspiration for lawyers seeking fulfillment and professional success.

Kurt is the managing partner of London Harker Injury Law which serves the states of Utah, Montana, Arizona, Nevada, and California. Kurt is originally from Southern California and

graduated with his Juris Doctorate from Brigham Young University’s J. Reuben Clark Law School. After graduating, Kurt worked as an attorney for the Rocky Mountain Innocence Center, a chapter of the Innocence Project, to correct wrongful convictions in Utah, Wyoming, and Nevada. Afterwards Kurt practiced personal injury for Robert J. DeBry & Associates and then for Craig Swapp & Associates. Kurt is a board member of the Rocky Mountain Innocence Center. He is also a member of the Montana Trial Lawyers Association, Arizona Trial Lawyers Association, and Utah Association of Justice where he serves on the Board of Governors and is a member of UAJ’s Legislative Affairs Committee. To learn more visit www.londonharker.com.

Personal Experience with Motorcycle Accident (00:03:09)
Motivation to Enter Personal Injury Law (00:04:02)
Prioritizing Client Interests (00:05:02)
Building a Personal Brand (00:06:39)
Importance of Brand Building for Attorneys (00:07:21)
Kurt's Approach to Client Relationships (00:08:48)
Marketing Strategies for a New Firm (00:10:09)
Learning from Other Firms' Strategies (00:11:44)
Empathy in Client Representation (00:13:43)
Handling Cases Across Multiple States (00:15:12)
Co-Counsel for Litigation (00:16:59)
Challenges of Multi-State Practice (00:17:25)
Overcoming Law Firm Challenges (00:18:10)
Balancing Work and Family (00:18:58)
Early Work Hours (00:19:44)
Staff Appreciation Strategies (00:21:04)
Creating a Supportive Firm Culture (00:22:59)
Defining Personal Freedom (00:23:27)
Utilizing LinkedIn for Branding (00:24:49)
Building Authenticity in Branding (00:26:40)
Advice for Stuck Lawyers (00:28:36)

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