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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Creating Effective Newsletters: Balancing Aesthetics and Usability
In this episode, the focus is on the creation and dissemination of newsletters as a lead magnet, with an aim to eventually establish a content membership. The discussion revolves around the pros and cons of making aesthetically pleasing PDFs using Canva versus optimizing newsletters for usability and accessibility directly within emails. Key considerations include the impact on user experience, frequency of content delivery, and the practical challenges of accessing content on different devices. The episode concludes by suggesting experimenting with both approaches and seeking feedback from the audience to determine the most effective format.
00:00 Introduction to Newsletter Query
00:39 Newsletter Content and Format
03:19 Optimizing Newsletter Delivery
04:40 Balancing Aesthetics and Accessibility
05:51 Final Thoughts and Recommendations
49 episodes
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