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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Combining Digital Courses with Physical Products: Strategies for Success
In this episode, we address a query from Thrifty Green, who runs a doula agency and has created a website featuring an intake function and a calendar for booking discovery calls. She wishes to sell a digital childbirth education course that includes a physical item, specifically a belly binding bundle. The discussion explores options for bundling digital and physical products, addressing the complexities of checkout forms for physical products, and suggesting strategies to optimize the sales process while minimizing potential conversion barriers.
00:00 Introduction and Initial Query
00:06 Website and Business Overview
00:29 Integrating Digital and Physical Products
01:04 Considerations for Bundling Products
01:31 Checkout Form and Conversion Strategy
02:31 Final Thoughts and Technical Possibilities
49 episodes
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