What happens when your career path no longer fits, and you feel called to something new? In this episode of The Freedom Pivot, I’m joined by Melanie Herschorn, a journalist-turned-entrepreneur who made a bold career pivot from reporting the news to empowering professionals to write and publish their own books.

Melanie is now a book coach, publisher, and strategist who helps attorneys and experts turn their knowledge into bestselling books that build authority and impact. With her background as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, she knows first-hand what it takes to reinvent yourself and claim your unique story.

If you’ve ever dreamed of writing a book but doubts keep you stuck, this conversation will inspire you to ask the question Melanie always poses: Why not you?

Here’s what we cover in this episode:

• Melanie’s career pivot from journalism and PR to entrepreneurship and book coaching.
• The real fears that stop people from writing, and how to overcome them.
• Why your story matters, even if “it’s been said before.”
• Practical tips on how to write a book for beginners, from finding your audience to outlining your message.
• Why your book can be the key to visibility, trust, and freedom in your business.

Whether you’re an entrepreneur, professional, or someone with a story to tell, this episode will give you the confidence and clarity to start writing.

🌸 About Melanie Herschorn

Melanie Herschorn helps attorneys and professionals become bestselling authors and step into their spotlight as thought leaders. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book.

With over 20 years of experience as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, Melanie brings a unique perspective to helping authors claim their voice and share it with the world.

Connect with Melanie:

• Website: yourbigimpactbook.com
• Books:
  • Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
  • Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You as the Trusted Expert

Work With Me

If you’re ready to find your own freedom pivot and design a business that feels like home:

• Learn more about my signature coaching program: The Freedom Incubator
• Book a 1:1 Business Clarity Session
• Connect with me on Instagram: @curious_hannele

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