In today’s episode of The Friday Podcast, Kartika Guerrero talks about content creators’ growth, influential ads and YouTube Works Awards. In the digital era of advertising, the limit to creativity is endless. With the boom of innovation on video platforms like YouTube, the growth of creative ways to market a product is at an all-time high. We dive into how influential ads are reshaping consumer behavior, particularly through strategic content partnerships with YouTube creators, which is important in Indonesia considering 85% of Indonesia's population use YouTube daily. Additionally, Kartika touches on the significance of the YouTube Works Awards, highlighting innovative campaigns that are pushing creative boundaries on the platform and setting new benchmarks in digital advertising. ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected]