In today’s episode of The Friday Podcast, Norisa Saifuddin talks about true leadership, balancing work and family, and what it actually means to create a powerful story that can drive collective movement through YouTube.

Norisa Saifuddin is a Senior Vice President of Marketing Communications at Bank Central Asia (BCA). Alongside her demanding professional role, she is currently pursuing her master's degree and is a mother of three! This showcases her dedication to both personal and professional growth, alongside nurturing a family. Her passion and commitment highlights her unstoppable drive as a women leader.

She played a key role in BCA's "Don't Know? Kasih No!" campaign, which aims to combat cybersecurity risks for Indonesians. The initiative is not just a promotional effort, but a movement that encourages people to protect their personal data and information by being cautious about suspicious activities.

Leveraging YouTube's extensive reach and diverse content formats, including the popular short-form video favored by 91% of Indonesians, the "Don't Know? Kasih No!" campaign effectively conveyed its message across demographics and ultimately earned BCA the "Force for Good" award at the YouTube Works Awards Southeast Asia 2024.