In this episode of The Full Desk Experience’s Industry Spotlight, guest Kelli Schutrop, CEO and founder of Thoughtful Resound, joins host Kortney Harmon to deliver game-changing insights. Kelli draws on 15+ years in talent acquisition marketing to reveal high-impact branding and growth strategies for firm differentiation and sustainable growth.

Key insights you can’t miss:

• Why a brand-facing presence is no longer enough—and how every client-facing team member must become a “mini-brand” to truly stand out.
• Actionable ways to leverage thought leadership and LinkedIn content to attract new business, not just chase it.
• Anticipated industry shifts toward commoditization and consolidation, with tips to help your firm evolve and avoid common blind spots.
• Concrete methods to bridge the gap between personal and firm branding, empowering your team to shine while supporting your long-term growth.

Are you too focused on KPIs that don’t actually drive revenue? How do you balance elevating individual recruiters’ brands without risking client loss if they move on?

Press play now to hear Kelli’s proven branding strategies and prepare your executive search firm to thrive—not just survive—in 2025!

_______________________________________________

Tools mentioned in the episode:

1. LinkedIn – Referenced multiple times for thought leadership, brand building, networking, posting content, and sourcing.
2. LinkedIn Learning – Mentioned as a platform where Kelli Schutrop has digital marketing and personal branding courses.
3. Zoom – Used for video calls and recording short video content for LinkedIn.
4. Meta – Briefly mentioned in the context of exploring different channels.
5. Threads – Mentioned as another potential channel (under Meta).
6. Reddit – Mentioned as an emerging platform discussed within the recruiting industry.
7. Indeed – Mentioned as a job board.
8. ZipRecruiter – Mentioned as a job board.
9. Crelate – The company behind the podcast and referenced as both the podcast host and for its recruiting tech.
10. Crelate Copilot – Introduced within the episode as Crelate’s AI assistant/tool for recruiters.
11. Google – Mentioned in a general sense when discussing algorithms.
12. Apollo – Discussed as a platform that was banned by LinkedIn for spam/automation issues.

_________________

Follow Kelli on LinkedIn: https://www.linkedin.com/in/kellischutrop/

Want to learn more about Crelate? Book a demo here

Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/

Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience