Stewardship Tactics That are Sure to Keep Donors Tied to Your Cause

The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

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5M ago 8:48

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Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. These numbers underscore the critical need for nonprofits to build and implement a robust stewardship plan. Without it, donors can feel like transactional cash machines rather than valued partners in your mission.

Effective stewardship isn’t just about saying thank you; it’s about cultivating meaningful, genuine relationships. When done right, regular donor touchpoints can strengthen connections without becoming intrusive. This requires tailoring the frequency and type of communication you do for each donor level, whether it’s a donor who gives $25, or one giving $50,000.

In the podcast, you'll learn about five stewardship tactics that can transform your donor relationships to create more loyal donors who are excited to give at incrementally higher levels over a longer period of time, no matter what their current giving level.

61 episodes

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