How can clubs, leagues, and content creators monetise digital assets without pushing away fans? In this episode of The Future of Fandom, Samuel Westberg, Co-Founder of LiveLike, sits down with Andy Meikle, Founder & CEO of Recast, to explore how fintech infrastructure is transforming fan engagement and content distribution. Discover the evolution of microtransactions, smart paywalls, and why subscription fatigue is pushing the sports media industry into a bold new era.

What You'll Learn in This Episode

>> How Recast evolved from a content platform to a fintech solution for rights owners.

>> Why subscription fatigue is reshaping fan consumption patterns in sports media.

>> The power of microtransactions and branded credits in building loyalty.

>> How smart paywalls can enable seamless content access across platforms.

>> What clubs and leagues must do to build a first-party data strategy around fan engagement.

Meet our guest

Andy Meikle is the Founder & CEO of Recast, a next-gen monetisation platform bridging media, sport, and fintech. With a background in digital innovation and entrepreneurship, Andy is leading the charge in building transparent, direct-to-consumer payment infrastructure for the global content industry.

Meet our host

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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Connect with Samuel Westberg on LinkedIn

Connect with Andy Meikle on LinkedIn