Manage episode 520235782 series 3234195
In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom.
What You'll Learn in This Episode
>> How TNT Sports integrates monetisation with authentic fan engagement across platforms.
>> Why understanding cultural relevance is key to building loyal fan communities.
>> The importance of listening to fans when shaping content and digital strategy.
>> How to take calculated risks in sports media without alienating audiences.
>> Stefanie’s vision for expanding live sports experiences to underserved communities.
Meet Our Guest
Stefanie Rapp is SVP and Commercial Growth Officer at TNT Sports. With 15+ years in media and digital leadership, she drives revenue across top brands like Bleacher Report. Known for her people-first leadership, Stefanie fuses fan-centric thinking with business acumen to shape the future of sports media.
About the Host
Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.
Enjoyed the Episode?
Subscribe, leave a review, and share with others who are passionate about developing community driven fandom!
Visit LiveLike to discover how you can activate your audience.
Connect with Miheer Walavalkar on LinkedIn
Follow Stefanie Rapp on LinkedIn
33 episodes