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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🔥 Quick Intro
When Casey Zeman was eight he broke into a friend’s bathroom to steal tanning cream - he thought a darker shade would make him visible. Today that same kid runs EasyWebinar, teaching creators how to be seen by being real on camera.
👉 Episode in a Nutshell
Casey Zeman and host Gideon dive into the power of authentic video marketing. Casey recounts childhood invisibility, acting gigs, and founding EasyWebinar. They unpack how AI is erasing technical barriers yet putting a premium on human connection, trust, and story-driven webinars. Listeners learn why “showing the messy, real you” still outperforms perfect AI clones and how to future-proof a brand with community, emotion, and live interaction.
⏰ Timestamps
- 00:00 - Intro: Casey’s “invisible kid” tanning-cream caper sets the theme.
- 05:30 - Acting days, confidence struggles, and first YouTube experiments.
- 15:10 - Birth of EasyWebinar and the shift from plugin to full SaaS.
- 25:45 - AI’s rise: code, edits, images - but not authenticity.
- 36:20 - Will AI clones kill trust? Regulations, deepfakes, and moats.
- 44:55 - Growing a brand with high-impact webinars and real humans.
- 51:20 - Closing thoughts and Casey’s Instagram growth tease.
💡 Key Takeaways
- Visibility starts with self-acceptance, not cosmetic fixes.
- Acting trained Casey to step on camera, but business grew when he showed his true self.
- Webinars convert because they scale “face-to-face” emotion.
- AI can write scripts and edit, yet genuine stories build lasting trust.
- Future winners will blend AI efficiency with live community touchpoints.
🔗 Resources
- EasyWebinar | Run live or automated high-converting webinars | https://easywebinar.com
- Casey Zeman on Instagram | Daily authentic-video tips | https://instagram.com/caseyzeman
- YouTube – Casey Zeman | Deep dives on webinar strategy | https://www.youtube.com/@CaseyZeman1
- Goalcast Video of Casey’s Story | Visual account of the “invisible kid” tale | https://www.youtube.com/watch?v=1lQdE0YUW7c
- Joseph Campbell’s “Hero’s Journey” | Story structure they reference for engaging webinars | https://en.wikipedia.org/wiki/Hero%27s_journey
✅ Action Step
Record a two-minute video where you tell a personal struggle related to your product. Keep it raw. Post it and note engagement versus your last polished clip. Authentic beats perfect.
9 episodes
