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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Quick Intro
Rick Mulready reveals how he jumped from 0 to 65 K YouTube subscribers in a year by mixing AI tools with smart content strategy.
Episode in a Nutshell
If you want a repeatable YouTube growth strategy, this chat is gold. Rick breaks down his AI-powered research workflow, why thumbnails and titles come first, and how “topic-angle buckets” keep viewers (and sponsors) pouring in.
He also shares the burnout story that forced a four-month reset, the mindset shift from podcaster to YouTuber, and the single membership that now fuels his entire business. Expect practical tips you can try today - no million-dollar budget required.
Timestamps
00:00 - Intro: Rick’s 0-to-65 K journey
03:15 - Podcast vs YouTube – mastering a new medium
07:40 - Defining two “buckets”: AI tools and use cases
12:20 - Burnout, sabbatical, and selling the podcast
18:05 - Going all-in on AI content
24:30 - Title and thumbnail first – the viral Websim video
31:45 - Topic vs angle – choosing winning ideas
38:10 - Consistency hacks and editing workflow
45:25 - Measuring success beyond views – high-value leads
52:00 - The AI Playbook membership and simple business model
Key Takeaways
Use clear topic-angle buckets to guide every upload.
Craft the thumbnail and title before you hit record.
Consistency beats frequency - Rick posts every 7-10 days.
AI tools (ChatGPT, Claude) speed up research, scripting, and hooks.
A single, aligned offer (AI Playbook) can monetize better than multiple products.
Resources
AI Playbook Community | Rick’s membership for entrepreneurs using AI | https://skool.com/ai-playbook/about
Action Step
Pick one upcoming video, write the thumbnail text and title first, then outline the script around that promise - Rick’s favorite shortcut to faster, cleaner content.
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